In business it is so important to have a plan.
We have marketing plans and business plans, we have schedules, goals and targets.
It should not be different for your social media. So many say to us at On The Button that they just need a plan, a structured step by step system to ensure they are getting the most out of their time on Facebook and Twitter. Well we agree.
So we have put together some tips and advice on how to get your plan together for your year ahead in 5 easy steps, ,with an easy to follow daily management plan to keep on top of it with very little effort from you. Here we go.
1. Content calendar
Content calendars are a great way to plan ahead and be sure of a good mix of content and a structured plan to get your message out. HERE is the one we use.
The only downside to this is that it does take a little time researching and planning. But once it is done it is invaluable to keeping you on track, on goal and on message.
To fill your calendar, do your research. Look at national days, important dates, specific to your client base. What is important to them? Are they a transport company? Then don't forget National Road Safety Week for example. What will they be posting about and reading about, how can you help them?
Think about important dates to your industry, are you an accountant? When is tax time? When is time to prep for the new tax year. When do important announcements get made that people need to know. Plug in some fun days and the usual seasonal dates and the rest will fall in place.
Add in your promotional messages, and we do mean promotional not salesy. Planning these will mean you won't go overboard and annoy people. Plan your blog days and significant milestones in your business. Milestones are great for engagement on Facebook. Here is how to do that;
Use pre scheduling software to carry out your plan. This is so easy with your calendar by your side and an exact plan of what you are posting. There are so many out there. Hootsuite, Tweetdeck, Postplanner but we think Buffer is the best as it is simple and easy to use.
3. Make it priority
If you are going to use social media don't do it halfheartedly. Otherwise the time you do spend on it is wasted. Put your daily plan in to your diary and make it a part of your usual routine.
4. Do the work
Make sure the right activities are done every day, its only 15 minutes
Have a look at our blog on the daily activities you should be doing on social media and how to do it all in 15 minutes per day. Of course spending more time brings more results but stick to these activities and try not to get distracted.
5. Review Your Results
So many people on our training have no idea when we click in to the Insights that it was even there. Facebook and Twitter give you in depth analytics in to how you are performing on social media, how you are growing and the types of interaction and performance you are getting on your posts.
This is a great place to learn more about your audience, which posts work and which don't.
At the end of the day if an activity is not bringing you brand awareness, clients, sales etc why would you keep doing it. Just like you measure metrics in your business to see if a marketing activity is bringing a Return On Investment (ROI), review the results of your social media activities.
Building your social media takes time so check your results in 3 months, if you are not doing well then change your approach, 3 months later if you do not have the results still, seek help. It may be this is not the platform for you or some simple strategies could change everything.